WORDS WITH FRIENDS01
Play the experience Grandma’s Dictionary
PLAYABLE ADA Hyper HQ project · Communications & QA by Alfe Marketing
CREATIVE OPERATIONS · DELIVERY · STRATEGY
Good ideas.
Great energy.
Real momentum.
YOUR TURN ON THE DECKS
Find the right mix.
Tap a track. Or drag it onto the record.
Three tracks. Your mix.
Play the deck to start sound. Mute anytime.Ideas: vocals + melody · People: bass · Details: full drums
33⅓ RPM · Ready to spin · Needle on
0 / 3 tracks mixed. Start with any track.
Good ideas. Good people. All in the mix.
Play what we’ve helped bring to lifeScratch the vinyl. Try 33 / 45. Press start / stop.
Drag the needle onto or off the record. Tap the silver adapter for its story.
Keyboard: Enter toggles the needle; arrow keys move the arm.
Drag the vinyl back and forth to scratch the music.
Keyboard: focus the record and hold ← or →.
We help creative agencies bring good ideas to life.
Through clear thinking, connected teams
and the details that make delivery work.
Serious work.
Playful possibilities.
01 · 02 / WITH HYPER HQZYNGA POKER02
Play the experience Play the Shark
PLAYABLE ADA Hyper HQ project · Communications & QA by Alfe Marketing
Creative production by Hyper HQ ↗. Our contribution: client and team communications, and quality assurance.
ALFE'S BUG ARCADE / OPEN FOR INSPECTIONLooks ready.
Your QA guide: Yehor
Quality assurance. Questionable party guests.
Looks ready.
Famous last words.
Three tiny games. Three suspicious decisions.
Play first. Find the bug. Save launch day.
Your QA guide: YehorQuality assurance. Questionable party guests.
A fictional arcade inspired by the work of QA. No client ads were harmed.
✦ THE BUG ARCADE ✦FREE PLAY
- 01 / Guest list
- 02 / Coin rush
- 03 / Payday
The doors are open. Someone definitely skipped the final check.
Little sounds. Big discoveries.
A PARTNER IN THE PROCESS
Bring the ambition.
We’ll bring the follow-through.
Alfe Marketing brings structure, care and a wider perspective to creative delivery. Founded by Alfe Sletved in Denmark in 2023, we work alongside creative agencies to help projects move forward.
HOW WE HELP
A clearer path
from idea to delivery.
Practical support that fits into your agency.
A fresh perspective on where it goes next.
01Operations & delivery
+
Keeping people, priorities and projects connected. From day-to-day coordination to clearer ways of working.
02Creative support & QA
+
Developing playable-ad ideas, testing the details and helping teams deliver with confidence.
03Strategic thinking
+
A hands-on partner for solving business challenges, shaping priorities and planning the next stage of growth.
The people behind the process
ALFE MARKETINGDifferent strengths.
Shared momentum.
A founder-led business, with a growing team supporting creative work through quality assurance, ideation and communications.
ALFE SLETVED / FOUNDER OF ALFE MARKETING
Hi, I’m Alfe.
I started Alfe Marketing in 2023 with a focus on digital marketing. Along the way, I discovered that the work I enjoy most is connecting the dots: bringing people together, finding creative solutions and thinking about where a business can go next.
Music has been a big part of my life too. As a DJ, I’ve played at clubs and festivals across Denmark, as well as in Ibiza, Berlin, Amsterdam and São Paulo. I love finding the right mix, reading the room and bringing people together. That creative side is also part of how I approach my work at Alfe Marketing.
Today, I work with Hyper HQ as Operations Manager through Alfe Marketing. That collaboration has helped shape my direction, from supporting the delivery of playable and video ads to contributing more to operations and business strategy.
One part of Hyper HQ’s philosophy that particularly resonates with me is giving young people hands-on experience in entrepreneurship. Bringing interns into our collaboration grew out of that idea: creating opportunities to contribute to real projects, take responsibility and understand what goes into running a company.
Through Alfe Marketing, I’m excited to help put that philosophy into practice. I want our team to develop their strengths, build confidence and gain experience they can carry into their own ventures. Helping people take those first steps is a big part of what makes this work meaningful to me.
INTERNYehor Petlenko
Quality assurance
A Business Management student with a passion for gaming and experience coordinating projects. Yehor focuses on testing playable ads and helping the team catch the details.
LinkedIn
INTERNZuzanna Bryk
Ideation
An IT Product Development student at Aarhus University with a background in social media marketing and UX design. Zuzanna brings creative and technical thinking to playable-ad ideation.
LinkedIn
INTERNFatimazahra Elmouhtadi
Communications
An Industrial Engineering & Management student with experience in operations coordination and stakeholder communication. Fatimazahra helps keep clients and the team connected.
LinkedInLET’S MAKE THINGS HAPPEN
Something good
starts with hello.
Looking for support for your agency, or curious about a playable-ad project? Book a 30-minute introductory call with Alfe to talk through what you have in mind.
Book a 30-minute call
Choose a time that works for you.
Google Meet details are added after booking.
Prefer email?
alfe@alfemarketing.comFor playable and video ad production, we can introduce you to our collaborators at Hyper HQ ↗.